RELIGION: Local religious leaders have significant influence on the people.
TRADITION & CULTURE: Rural communities are monolithic in culture and tradition. Lead
by a local chief or King who is well respected and have powerful influence on the people.
COMMUNICATION & LANGUAGE: Rural communities are monolingual. It's also observed
that the combination of tradition and religion defines the appropriate use of "terms" when teaching about sex education.
Youth and social group leaders play a significant role in information dissemination within a rural
SOCIAL: Rural communities have a well organized daily, periodical or annual social calendar of
which community leaders are entrusted with an enormous responsibility to ensure that the event succeeds.
MODERN TEACHING AIDS: Rural communities are captivated by technology like the use of projectors
as an effective tool to teach about HIV/AIDS.